I started this project in my spare-time. It’s a personal creative outlet. I made everything from the logotype & icon to the lookbook, clothing graphics etc. “LazyWack is a young & exclusive fashion brand. We bring you fresh & high quality products. We love fashionable & creative designs. In-house designed products. Every collection is based on a text quote. Collection quotes: 1: “Stay hungry. Stay foolish.” 2: “Keep it Surreal.” 3: “Alcohol may not solve your problems but neither will water or milk.” – “Sleep all day. Party all night. Never grow old. Never die. Work hard. You will succeed because most people are lazy.” In the end we’re just kidding. We’re here to have some fun and to make some cool stuff.”