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Visuals we made for Dutch event organiser Q-dance. The total package includes 125+ animations that were used during the Q-dance shows at EDM festivals Tomorrowland (Belgium & Brasil) & TomorrowWorld (USA). Our concept & design choices are based on 4 categories; 1. High tech, 2. Q-dance orange, 3. Nature, 4. Arcade/retro. With these categories in mind we made lots of 3D loops, characters, futuristic tunnels, particles fx, nature graphics, 2D illustrations and typography based animations. In our video edit you'll get a taste of the overall style and delivered animation pack. The sound of Q-dance is pretty hard, raw and uplifting but Q-dance is also a company that reflects positive energy and pleasure. That's definitely something we wanted to show with this project. Raw and dark but also colorful and fun.
Client: Q-dance - Ibo Orgut & Bric de Schot / Creative direction & graphics: Ruud van Eijk / Animation & 3D: Stephan van den Brink / Music in video: Atmozfears - Release
I'm Ruud van Eijk. A graphic designer based in Amsterdam, the Netherlands. I create graphics, identities, art & other designs for clients and myself. I also run a small fashion brand called 'LazyWack'. In this virtual space you can see some of the client work and a number of personal projects I have worked on over the past few years.