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Graduation Project Music Video

My graduation Project (2010). Music Video: Kid Cudi - Pursuit of Happiness (Steve Aoki Remix). I made this video because I love this Kid Cudi / Steve Aoki track & I wanted to create an energetic Music Video. I also wanted to experiment with colors, webcam footage and datamosh techniques. This turned out really well, and it's important to experiment with new techniques. You'd be surprised at just how well you can make new content if you're willing to experiment and try something new, whether it's a new tactic on or a new video editing suite, hehe.

Thank you: Malcolm Hugo Glenn, Diederik Bakker, Ava Fuchs, Lian & Danielle Mutsers, Jérôme Delhaise, Camille Michelle Gray, Robin van Eijk, Sebastian Carandang, Frans & Anneke van Eijk, Jenna Garcia, Lindsey Hemmer, Ronald Nijhof, Percy Tienhooven & Mu-Yu Lin, Whitney van der Zanden, Kim van den Heuvel, Mandy Janssen, Imke van Hal, Bart Hoeve, Antoon & Berry van Eijk, Therese Thelin & Hanna Friberg, Roel Beerens and Ritchy Wattimena.

Kid Cudi - Pursuit Of Happiness ft. MGMT & Ratatat. © 2010 Universal Motown & GOOD Music. Remix by Steve Aoki. © 2010 Dim Mak Records. Music Video by Ruud van Eijk. © 2010. (Graduation project: Utrecht, School of the Arts - Image and Media Technology year 4)

I'm Ruud van Eijk. A graphic designer based in Amsterdam, the Netherlands. I create graphics, identities, art & other designs for clients and myself. I also run a small fashion brand called 'LazyWack'. In this virtual space you can see some of the client work and a number of personal projects I have worked on over the past few years.